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Catherine "Cathy" James, Jordan Essentials
Associate Director #3854 http://www.CathyJELady.com
Jordan Essentials...Once in a Lifetime Opportunity according to Harvard Business School.
"A high percentage of work from home opportunities are in network
marketing. Most home based businesses fail for a variety of reasons,
none more critical than getting in at the wrong time in the company’s
life cycle. I’ve done a lot of research into network marketing and
wanted to share my findings with you. Here are some important things to
know before you venture into this type of home business.
Network Marketing or Multi Level Marketing (MLM) is being taught at more
than 200 colleges including Harvard Business School. After extensive
research into the network marketing industry, Harvard Business School
developed 3 criteria that a network marketing company must have in order
to make it a desirable opportunity. They are:
1. The company
must be at least 18 months old. 90% of all network marketing companies
that fail do so in the first 18 months of operations. Lack of adequate
financing and inexperienced senior management are two of the more common
pitfalls of start up companies so be sure to find out what you can
about the MLM’s funding and management.
2. The company must
have a product that is both unique and highly consumable. Meaning it
must be an exclusive product that can be purchased only from your
distributors with repeated sales thereby guaranteeing customer loyalty
versus a one-time sale and having to locate new customers.
It needs to be a “ground floor” opportunity. Harvard Business School
suggests that in order for the opportunity to qualify as a ground floor
type, the number of existing distributorships should be less than ½ of
1% in the country where this network company exists. In the U.S., this
figure is equal to 1.5 million people. Harvard Business School also
stated that if there were less than 500,000 people involved, you would
be on the cutting edge of a great opportunity. If the company has less
than 100,000 distributors, Harvard Business School considers it to be a
once in a lifetime opportunity.
The Harvard Business School
study also stated that there are 4 distinct stages of growth in a
network marketing company – Foundation, Concentration, Momentum, and
Stability. The Momentum Phase is when the company experiences phenomenal
growth. Both retail and distributorships explode in terms of expanding
growth. It is during this period that the company virtually sweeps the
nation. When a company’s sales reach about 50 million annually (4.2
million a month), they reach what is called “critical mass” (sales go
vertical right off the graph). Also, approximately 2/3 of the company’s
growth of new distributorships occur during this period of time.Let’s
assume you have an organization which is producing an override bonus
check to you of $1,000 per month. When the company reached critical
mass, distributors almost automatically experience a ten-fold increase
in their earnings. In other words, $1,000 per month becomes $10,000 per
month. This is the reason for getting involved on the ground floor, so
you will experience the benefits of explosive growth."